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Golden Rules of Web Design

  1. Make the site easy to use for your visitors

  2. Optimise it for search engines

  3. Guide the visitor to fulfil your objectives

These rules are easy to state but much harder to fulfil in practice because to some extent they are in mutual conflict. 

Visitors want quick information but also the ability to go into detail when they choose.  Search engines mainly index text when the human might get information quicker from a picture.  You, as the owner  of the website, are anxious to get the sale, or lead, that is your major site objective and are not very interested in providing information that the visitor may like but that does not directly lead to a sale.

Briefing your web designer

The majority of web designers start from a background in the graphic arts.  So your page will look nice but you need to ensure it fulfils the business goals.  Start from the web planning template but, then, see here suggestions for your design brief.

Optimising your website

You should include in the design brief a requirement that all significant pages be optimised for search engines. However this is a requirement that goes beyond pure design. Whoever is writing the content is equally responsible for ensuring the search engines get the 'right' content.

Here are the factors to be considered for website optimisation.





Web 4 Marketing (UK) Ltd, 16 The Vineyard, Richmond, Surrey TW10 6AN - Tel: 020 8948 1022

in the London Borough of Richmond upon Thames