Web 4 Marketing - your internet marketing consultant

 Past Clients

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Why do clients leave?

In the past I have published quotes from happy clients as a way of persuading new potential clients of the value of my services.  Many other sites have been doing the same thing.  So you may well be very sceptical of the real worth of such recommendations.

Now I want to do better. So here is the record of all the clients who have stopped doing business with me since January 2006.  These are their words, so judge accordingly.  Where comments are in Italics, I have not had the client feedback so have included my own assessment.

 

www.paymentprotectioninsurance.uk.com

 

Start date: March 2008

Finish date: January 2009

What made you first choose Web 4 Marketing?

. Recommended and local

Were the fees justified by extra profit?

Not sure

Comment on the service

Helped enormously in getting to grips with Google Adwords and to some extent SEO. Just not sure that there was a return on the investment except to say we felt that we must have a Google presence.

Why did you terminate?

Downturn in business

 

www.ActiveLearningChildcare.co.uk

 

Start date: February 2008

Finish date: July 2008

What made you first choose Web 4 Marketing?

The website

Were the fees justified by extra profit?

 no 

Comment on the service

Required too much active participation

Why did you terminate?

 Insufficient time to devote to an area of low priority

 

www.ims-media.com

 

Start date: Oct 2006

Finish date: July 2008

What made you first choose Web 4 Marketing?

The website

Were the fees justified by extra profit?

Not sure.  Without a better internal process within IMS it is quite hard to measure the benefits. 

Comment on the service

May restart in 2009

Why did you terminate?

Budget limitations.

 

www.DCXworld.com

 

Start date: April 2008

Finish date: July 2008

What made you first choose Web 4 Marketing?

Long standing relationship with S. Orr and regular newsletter

Were the fees justified by extra profit?

 No 

Comment on the service

 Efficient and helpful

Why did you terminate?

The business proposition was not working

 

www.klicktv.co.uk

 

Start date: March 2007

Finish date: March 2008

What made you first choose Web 4 Marketing?

Surfing on the web. 

Were the fees justified by extra profit?

 not sure  

Comment on the service

Good. We started to receive a flow of enquiries and substantially improved our site.

Why did you terminate?

Failed to convert enquiries into orders.

 

www.BlakesDrivingSchool.co.uk - Surrey Driving School

 

Start date: Jan 2008

Finish date: Feb 2008

What made you first choose Web 4 Marketing?

The mass of information available on your website gave me reassurance that I was dealing with an expert in their field.

Were the fees justified by extra profit?

Yes the increase in visitors to my site was instant.

 

Comment on the service

Good sound expert advice, shame I could not implement all the strategies as quickly!

Why did you terminate?

 Because of success! The increased enquiries made our business very busy in a short period of time, this meant I did not have the time to implement the advice Stephen gave to me. We also reached a point where we could no longer take any new client on.

 

www.DrumsforSchools.co.uk - Fairtrade musical instruments

 

Start date: July 2007

Finish date: November 2007

What made you first choose Web 4 Marketing?

Recommendation

Were the fees justified by extra profit?

No – fees plus Google costs swallowed all additional gross profit

 

Comment on the service

Technically Good

Why did you terminate?

Costs too high and website not properly tuned (my responsibility) to make the most of the service.

 

www.EducationGroup.co.uk - music and workshops for primary schools

 

Start date: April 2007

Finish date: October 2007

What made you first choose Web 4 Marketing?

Previously worked with Stephen on another project and found him to be likeable and got results

Were the fees justified by extra profit?

Definitely

Comment on the service

Although costly, it has proven successful

Why did you terminate?

Results were good which we felt we could maintain ourselves. However we will go back to Web 4 Marketing in the future to streamline and improve.

 

www.DriversChoice.co.uk - Nearly new cars

 

Start date: August 2007

Finish date: October 2007

What made you first choose Web 4 Marketing?

Repeat client

Were the fees justified by extra profit?

Not sure

Comment on the service

 

Why did you terminate?

Testing a new market strategy.  The AdWords campaign did not work so the site was revised and advertising dropped.  As a result we achieved a steady trickle of orders from the natural listings

 

www.marquee-tent-hire.co.uk - marquee hire

 

Start date: Oct 2003

Finish date: Oct 2007

What made you first choose Web 4 Marketing?

Initially we were referred to Stephen Orr by Dixon Jones at Receptional Ltd. They originally started a small internet marketing campaign for us when we first set up our business but as they grew they considered that our spend with them was not significant enough (in their terms) and they suggested that we moved our marketing to Stephen.

Were the fees justified by extra profit?

Definitely…..Our business is in effect a capital intensive business with high investment in equipment, hence our gross profit margins are high. It therefore follows that only a few internet marketing leads that resulted directly in sales justified the fees.

Comment on the service

Our overall reflection on the service that we received was that it was tailored extremely well to our own specific needs. Stephen took an interest in understanding the dynamics of our business so as to focus his efforts most effectively in the right direction and even though we were often too busy with running the business we always felt that he was looking after our best interest in managing our internet marketing.

Why did you terminate?

We are currently looking to downscale our business and hence our marketing spend and with everything that we have learned from Stephen over the last few years we feel that we can now self manage our campaign once reduced……….we may still change our minds and return……..

 

www.manandvan.biz - London Removals

 

Start date: May 2004

Finish date: Aug 2007

What made you first choose Web 4 Marketing?

Needed urgent help from local consultant to maintain and improve website. 

Were the fees justified by extra profit?

Definitely  

Comment on the service

 Helped to develop online strategy to build market leadership. You did all you promised.  I am an ex happy client of yours!

Why did you terminate?

Reached a level at which Back-0ffice functions had to be upgraded and it was more economic to bring web marketing in house at same time

 

www.sixtyplusonline.co.uk - Equity Release Specialist

 

Start date: November 2006

Finish date: August 2007

What made you first choose Web 4 Marketing?

. Helpful response to initial enquiry

Were the fees justified by extra profit?

Not sure

Comment on the service

Pretty good but would have appreciated more proactive ideas on boosting natural search engine results given the sizeable monthly retainer.

Why did you terminate?

Cost per lead was too high although I accept that competition is a major part; maybe I was too optimistic as to how this would work.

Also Google’s geographic results simply don’t work (not your fault but still a key part of using this kind of marketing)
 

www.buttontel.com -click to call button

www.24seven365.com -Virtual switchboard answering service

 

Start date: Jan 2007

Finish date: July 2007

What made you first choose Web 4 Marketing?

Recommendation

Were the fees justified by extra profit?

no

 

Comment on the service

We did not feel we were seeing the improvement to the organic listings we were expecting

Why did you terminate?

Could not justify the spend against the return

 

 

www.displaycentre.co.uk

Start date: July 2006

Finish date: May 2007

What made you first choose Web 4 Marketing?

Surfing the web 

Were the fees justified by extra profit?

not sure

 

Comment on the service

Friendly, good advice to generate more orders and improve the website 

Why did you terminate?

Extra costs equalled the immediate profit.  We needed to redevelop the website.

 

www.businessintelligenceservices.co.uk - Business Intelligence and corporate performance management

Start date: July 2006

Finish date: March 2007

What made you first choose Web 4 Marketing?

Was part of a negotiated deal to build a new website

Were the fees justified by extra profit?

No

Comment on the service

 

Why did you terminate?

The cost of Google AdWord campaigns is very high in our highly competitive sector.  For that reason we need to find alternative ways of appealing to our target market.

 

www.sussexpromotions.co.uk -Printed promotional products

Start date: Jan 2006

Finish date: March 2007

What made you first choose Web 4 Marketing?

I liked the story told on the website

Were the fees justified by extra profit?

Definitely

Comment on the service

Ok. At the beginning saw an addition of links etc.. And management of Google AdWords.

Why did you terminate?

Long term couldn’t see any ongoing value, monthly activity, or changes to warrant £200.

On taking responsibility for Google I saw opportunities to try different things and set-up a more accurate promotion none of which was recommended. I now promote mugs Monday – Friday only, and only between 0830 & 1730, avoiding small clubs, people at home and foreign searches.

 

www.ziptechservices.co.uk - ITsupport for SMEs

Start date: Apr  2005

Finish date: Nov  2006

What made you first choose Web 4 Marketing?

Primarily as I met Stephen through a trusted contact and when I met him he had a very down-to-earth, sensible approach to web marketing. 

Were the fees justified by extra profit?

Definitely / not sure / no

Yes, we definitely got new customers we wouldn’t otherwise have

Comment on the service

 We always got good service. Stephen was always available to discuss our ideas and really helped us shape them properly.  He was also able to contribute beyond web marketing and give us some excellent general marketing approaches

Why did you terminate?

 We had reached the point of diminishing returns.  Everything was set up and working well.  At this point it only required minor tinkering.

 

www.reallysimplesystems.com - Easy hosted CRM

Start date: Dec 2005

Finish date: Nov 2006

What made you first choose Web 4 Marketing?

Personal recommendation from Jim Simpson 

Were the fees justified by extra profit?

Definitely / not sure / no

Comment on the service

Great personal service  

Why did you terminate?

Once keywords and site were optimised there was less value in paying for an ongoing service.  

 

www.jabgroup.co.uk - sales and marketing recruitment for the building and construction industry

Start date: Feb 2005

Finish date:  May 2006

What made you first choose Web 4 Marketing?

We found Stephen during a web search for such service. Impressed by Stephen's professionalism and knowledge.

Were the fees justified by extra profit?

Definitely

Comment on the service

Stephen helped us understand a field that was previously a total puzzle to us! He was always available for assistance and offer productive suggestions.

Why did you terminate?

We got to a stage where the systems Stephen had put in place could be managed internally.

 

www.eformations.co.uk - company formation agent

Start date: Aug 2004

Finish date: Apr 2006

What made you first choose Web 4 Marketing?

Web search

Were the fees justified by extra profit?

Not sure

Comment on the service

 

Why did you terminate?

  Results did not justify active promotion

 

www.carinoshoes.com - Spanish shoes for women and girls

Start date: Mar 2006

Finish date: Apr 2006

What made you first choose Web 4 Marketing?

Web search

Were the fees justified by extra profit?

no

Comment on the service

 

Why did you terminate?

Visitors did not buy

 

www.rxp.co.uk - call centre consultants

Start date: Nov 2005

Finish date: Apr 2006

What made you first choose Web 4 Marketing?

Personal recommendation from OCTA – our site web developer

Were the fees justified by extra profit?

Definitely

Comment on the service

Good – Stephen got us to put metrics in place to measure visitor site conversion, sharpen our CPC advertising and ensure that the site was consistent in how pages were tagged.

Why did you terminate?

  Having got the basics in place, we decided to reallocate our monthly budget to focus on other methods of online marketing promotion. Our site traffic has continued to grow since Stephen stopped supporting us – in part due to the site rising up the Google natural listings - so this decision has proved to be the correct one

 

www.francesking.co.uk - English Language School

www.kingslanguage.com - Online English Teaching

Start date: Apr 2005

Finish date: Mar 2006

What made you first choose Web 4 Marketing?

Previous colleague

Were the fees justified by extra profit?

no

Comment on the service

Trials of alternative strategies were unsuccessful

Why did you terminate?

Poor result

 

www.unitruc-european.com - European & UK Logistics

Start date: Dec 2005

Finish date: Mar 2006

What made you first choose Web 4 Marketing?

Web search

Were the fees justified by extra profit?

not sure

Comment on the service

Marketing manager left

Why did you terminate?

New manager took work in-house

 

www.parkgate-lettings.co.uk - Richmond lettings agency

Start date: Aug 2005

Finish date: Jan 2006

What made you first choose Web 4 Marketing?

Good experience from my other association with him. (see Enmore)

Were the fees justified by extra profit?

Not sure, found it difficult to quantify because of our own inadequate records.

Comment on the service

Very pleased with the support from Stephen.

Why did you terminate?

Manager left and business has now changed into sales and lettings. New manager, my son, is reviewing net presence.

 

www.enmore.org - free counselling online

Start date: Apr 2005

Finish date: Jan 2006

What made you first choose Web 4 Marketing?

Found Stephen via an internet search and signed up in part because he was local but also because I liked him when I met him.

Were the fees justified by extra profit?

Enmore is non profit making but the feels did produce better value for money advertising.

Comment on the service

Very pleased with the support from Stephen.

Why did you terminate?

I wanted to hold advertising until I had finished writing my book and also had all the clients I could deal with.

 

 

 

 

Web 4 Marketing (UK) Ltd, 16 The Vineyard, Richmond, Surrey TW10 6AN - Tel: 020 8948 1022

in the London Borough of Richmond upon Thames