Web 4 Marketing tips Tips for website owners, with limited budgets, wanting to increase profits from the internet http://www.web4marketing.co.uk/newsletters.htm http://blogs.law.harvard.edu/tech/rss Tue, 19 May 2009 11:42:59 +0100 Tue, 19 May 2009 11:40:18 +0100 FeedForAll v2.0 ( http://www.feedforall.com Exceeding customer expectations - an example Ziptech Services send an anniversary card by traditional mail to thank valued clients. http://www.web4marketing.co.uk/news_may_2009.htm 72B13961-454D-4DEB-99A5-F032C5BBC426 Tue, 19 May 2009 11:40:18 +0100 Sales lesson from an Arab Souk Tourists are hassled by retailers offering low prices to get them to look at the full product range. But the tourists dislike the approach and may not buy as a result. Too many websites concentrate on low price rather than building their unique identity. http://www.web4marketing.co.uk/news_april_2009.htm 2BEBA6F5-254D-408E-BD86-BEF71A4C2DE0 Wed, 8 Apr 2009 12:20:00 +0100 Free Give-Aways - Your best Promotion tactic Concentrate on generating incoming links instead of spending money on advertising or other promotion. Creating a really good tool for your industry will generate such links from clients and competitors if you offer it freely for a simple acknowledgment of your authorship. http://www.web4marketing.co.uk/news_march_2009.htm 29218770-489D-4052-89D0-D3B5C7230AF5 Wed, 4 Mar 2009 16:53:57 +0000 How much should you spend on AdWords? In a recession you want to reduce costs yet maximise sales. The solution is to focus on your key long term products and customer service. http://www.web4marketing.co.uk/news_february_2009.htm 30F86CC4-BCC2-4297-91BA-7A9AD068E306 Wed, 4 Feb 2009 15:55:46 +0000 Top 10 SEO companies for 2009 Annual survey of most successful UK search marketing companies in achieving top rankings for themselves. http://www.web4marketing.co.uk/news_january_2009.htm 8019D3D3-95FC-4D31-91EB-E097F37E52A3 Wed, 31 Dec 2008 14:58:57 +0000 Urgent Cash Flow Action The economy is in turmoil. Business survival is now the priority. Ensure you have positive cash flow over the next month before any longer term planning http://www.web4marketing.co.uk/news_december_2008.htm E52E705B-4900-4204-A65B-ECF9DBED7DB2 Wed, 3 Dec 2008 11:55:15 +0000 Maximise sales and Kill your Brand The law of diminishing marginal returns applies to advertising. Low cost brand building is best done by concentrating on quality service to existing customers to encourage repeat business and referrals. http://www.web4marketing.co.uk/news_november_2008.htm 9F6E00F7-41A5-4F0A-8D6E-7F52A658DEA0 Wed, 5 Nov 2008 15:46:53 +0000 Strategies for Recession Cash flow must be the main priority but continued development and customer focus is essential for growth. Hard times give you an opportunity to gain market share. http://www.web4marketing.co.uk/new_october_2008.htm 9E0C7E3B-ED88-421A-9C74-32D33E1F9F1D Wed, 8 Oct 2008 11:51:30 +0100 What makes Search Advertising so effective? The main advantage of search advertising is that searchers find it useful. Instead of interrupting other activity, good search adverts help the searcher find the information they need. The result is that is a tool that all businesses shoudl use so long as it is immediately profitable http://www.web4marketing.co.uk/news_september_2008.htm 328FD7FF-13FA-4E73-A3EF-931EEFB1B08C Thu, 28 Aug 2008 14:03:38 +0100 Branding for Small Companies Brands are thought to be names and logos expensively produced and promoted. But their importance is the image in the customer mind. This is built from a mix of all the experiences of contact with a company. Small companies actually have an advantage over large ones in having more direct contacts. http://www.web4marketing.co.uk/news_august_2008.htm CC949847-495C-4CF0-809B-96C8DDEDB806 Mon, 4 Aug 2008 12:09:13 +0100 Google AdWords Bidding Strategy Latest research suggests profitability of different ad positions vary with the nature of the keywords being used. Normally advertisers are advised to check profit first on low level positions before ramping up the campaign. http://www.web4marketing.co.uk/news_july_2008.htm C43ADF72-F3EF-48C3-9D8C-BAAA4B4B6D14 Thu, 3 Jul 2008 14:20:05 +0100 Web 2.0 strategy for small business First ensure your standard website functions effectively. Then allocate sufficient time to develop a network on a continuing basis. Learn the ropes before developing new networks. Always integrate with overall marketing strategy. http://www.web4marketing.co.uk/news_june_2008.htm A0A8D978-BFB8-4201-9456-F0B98D3C8072 Wed, 4 Jun 2008 15:34:17 +0100 Lies, Damned Lies and Web Analytics The reason for the growth of the internet as a key marketing tool in preference to traditional media is its measurability.<br /> Yet each analytics program is liable to give different results from its competitors due to the program design and the limitations inherent in the internet and its use.<br /> Use the data, but remember the pitfalls. http://www.web4marketing.co.uk/news_may_2008.htm BA7597BC-F069-4D65-AF52-049D5F83BB6E Tue, 6 May 2008 11:53:41 +0100 Increase customer feedback at no cost Use the information you gain from enquiries and downloads from your website to generate feedback from those that otherwise you may never contact again. A follow-up email can be automated to provide key tracking data to improve your business. http://www.web4marketing.co.uk/news_april_2008.htm 4FFCE7C4-0D65-4D2F-A23E-2E692C7C0750 Mon, 7 Apr 2008 14:01:24 +0100 Double Your Business - at no cost! The key to the profitability of websites is their effectiveness in converting visitors to customers. Yet most marketing budgets are spent first on Pay per Click and second on search engine optimisation. Improving your conversion rate from 1 to 2% doubles your business for the same promotion cost. http://www.web4marketing.co.uk/news_march_2008.htm 74BAB865-F082-4E4B-BAAB-EA751DD99556 Tue, 4 Mar 2008 11:54:49 +0000 Using Web 2.0 - Experimenting with Blogs Active networking required by some Web 2.0 sites seems not to add real value for the searcher. However blogs could be a major tool for generating niche discussions. Here is an experiment at UKEducationPolicy.blogspot.com http://www.web4marketing.co.uk/news_february_2008.htm 9EFAA016-6A97-4FE5-8E36-64D352781E17 Mon, 4 Feb 2008 13:21:57 +0000 Top 10 SEO companies for 2008 7th annual survey of the UK top 10 SEO companies based on their own performance of achieving top ranking positions for themselves. http://www.web4marketing.co.uk/news_january_2008.htm 6AED4310-8064-46C5-8C81-A4076EAB21B5 Fri, 28 Dec 2007 15:50:22 +0000 Should SME companies use Web 2.0? Web 2.0 offers a new level of interaction with potential customers. Success requires significant investment in time and results are difficult to measure. Entrepreneurs must either find the time themselves or rely on a sophisticated Web 2.0 PR strategy http://www.web4marketing.co.uk/news_december-2007.htm 55A1A9D0-D3E8-4C1B-9738-D9DE12C39511 Wed, 5 Dec 2007 10:16:35 +0000 How Valuable are Email Newsletters? The great majority of newsletters are never read. Are they still a valuable promotional tool? They work better for those already committed to your services rather than persuading totally fresh readers. http://www.web4marketing.co.uk/news_november_2007.htm 265AD57E-55DF-44AB-B956-DD30DCB08649 Fri, 2 Nov 2007 15:53:13 +0000 Business Start-Ups - Increasing the Chances of Success TestYourMarket is a new service to help Entrepreneurs focus on refining web business strategy and marketing quickly and cheaply before major spend.<br /> Look at www.TestYourMarket.co.uk <br /> We are trying to increase the chance of business success rather than putting right a web site that does not work. http://www.web4marketing.co.uk/news_october_2007.htm Wed, 26 Sep 2007 16:34:21 +0100 New Business Start-Ups in Malawi The Microloan Foundation has proven success in financing micro businesses in Malawi. Expansion requires more charitable donations. Web 4 Marketing is a keen supporter. http://www.web4marketing.co.uk/news_september_2007.htm A3A4C2DD-463E-422C-B046-4E3D97B5D22E Thu, 6 Sep 2007 14:42:06 +0100 Make your Website Work Use online enquiry forms rather than simple email so that you can track the source of successful clients and understand their needs. <br /> The right form also enables you to ensure you collect crucial information to help sales follow up. http://www.web4marketing.co.uk/news_august_2007.htm 6162B9B8-4E5A-4BAD-A3F1-AB6118C23D45 Fri, 3 Aug 2007 12:16:08 +0100 Solving Web Marketing Problems Most new web campaigns will need improvement in the light of results. The crucial stage is to analyse the reasons for any problem areas and test improvements. For this a Pay per Click campaign provides the cheapest test bed for measuring results quickly. http://www.web4marketing.co.uk/news_july_2007.htm D5BA57E9-4AFF-4EC2-849E-694B49150A93 Thu, 5 Jul 2007 11:01:03 +0100 Learn from competitors' websites One of the best sources of new ideas for improving your own websites is your competition. After all they are interested in the same market as you and have directly relevant experience.<br /> Competitors' sites are particularly useful for providing a measure against which you can test your own site. Visitors find it easier to choose between 2 options than evaluating a proposition in a vacuum. http://www.web4marketing.co.uk/news_june_2007.htm 6B0A266E-A0F0-410C-9B62-543B0DCE477D Thu, 5 Jul 2007 11:12:12 +0100 How Important are Sitemaps? Sitemaps must fulfill 2 uses: Human and Search Engine. Each has their own needs and format and must be automatically updated as new content is added. http://www.web4marketing.co.uk/news_may_2007.htm 56A18CCC-BCC3-4968-8C30-26C5EAA12951 Fri, 27 Apr 2007 15:46:50 +0100 Sponsored or natural listings? Which should you target? Most webmasters assume that their aim should be to make their sites top of the natural listings on the basis that they will then get traffic for free. In practice as soon as you start thinking about a plan of action, you also have to start making choices. http://www.web4marketing.co.uk/news_april_2007.htm D6453AF3-3349-41B3-9F2B-688E15CD679D Tue, 3 Apr 2007 14:33:25 +0100 Generating More Leads at Less Cost via the Web Read the story of how Ziptech Services learned to improve the profitability of their website. A series of gradual improvements made a radical difference to the cost per sales lead. http://www.web4marketing.co.uk/news_march_2007.htm BF7D5773-3725-4CFD-813B-B8050EAD94DC Sat, 3 Mar 2007 10:24:19 +0000 Guidelines for a Marketing Website 7 simple guidelines to ensure new websites are effective in marketing. Or use them to check on an existing site that may not be performing as required.<br /> <br /> http://www.web4marketing.co.uk/news_february_2007.htm 49CD1B21-C16A-40CD-B260-BFB1CDEADF21 Mon, 5 Feb 2007 15:53:09 +0000 The best UK search engine marketing companies for 2007 The fifth annual survey of the top UK search engine marketing (SEM) companies based on their achieved rankings for themselves. http://www.web4marketing.co.uk/news_january_2007.htm 80DA3AE7-0F77-48C9-93F1-F0CC135A0878 Wed, 3 Jan 2007 16:00:28 +0000 Writing effective white papers White papers should be written with reader reactions and needs always in mind. Once you know the paper is effective, maximise its use throughout relevant sites. http://www.web4marketing/news_december_2006.htm 4CC698A4-B098-4178-844F-B9AB6A5DFC37 Tue, 5 Dec 2006 11:38:13 +0000 Increasing your B2B conversions Downloadable white papers now seem to be the most effective method of encouraging web visitors to leave their names and contact details. Conversion rates achievable are 10-20% http://www.web4marketing.co.uk/news_november_06.htm 69F24018-57A6-4F66-B513-D5A4B95759EE Mon, 6 Nov 2006 14:52:58 +0000 The best website tool of 2006 - and it's free! Google Analytics is the free web stats program designed for marketers. It focuses on measuring 'successful' outcomes and thus provides directly useful information. <br /> Setting up the program is not always straight forward so every step has to be checked. http://www.web4marketing.co.uk/news_october_2006.htm 5801245C-7612-4933-A22F-349A15952586 Wed, 4 Oct 2006 16:58:33 +0100 Small business finance in Malawi The Microloan Foundation provides micro finance and support to enable the poor and Aids sufferers in Malawi to start their own businesses and become self-reliant. Please sponsor my charity walk to assist raising more monies. http://www.web4marketing.co.uk/news_sept_2006.htm AB1635C8-2422-4FF3-9274-DC4ACEA3428A Wed, 30 Aug 2006 10:20:01 +0100 B2B Marketing by size of customer MarketingSherpa.com in the USA recently studied a sample of technology companies and their online marketing methods. One conclusion likely to be relevant to the UK in many B2B sectors is the importance of adapting your strategy to the size of prospect. Large companies have different decision processes from small ones. http://www.web4marketing.co.uk/news_august_2006.htm 30AE5797-50AB-4E8B-B7B7-90F696624216 Thu, 3 Aug 2006 13:53:06 +0100 Where are your best potential customers? our marketing budget should be targeted according to the potential of each group to return real business profit. A study of the relative performance of different customer channels on the internet proves the importance of existing contacts, then search engines as against all other links. http://www.web4marketing.co.uk/news_july_2006.htm E53EED16-A32A-4F89-BF20-3EBDEBDADE20 Tue, 27 Jun 2006 13:49:58 +0100 Watching Google watching You! Google Sitemaps are an increasingly valuable tool for all webmasters. The main benefit is the ability to check that communication is effective and that Google has correctly indexed the information on your site.<br> You should also check that your pages have been indexed in the primary rather than supplementary index. If not, you should understand the reasons for the classification and take the necessary action to improve their ranking. http://www.web4marketing.co.uk/news_june_2006.htm Mon, 5 Jun 2006 13:52:18 +0100 5 Objectives for the Home Page Half your visitors are likely to see your home page only and spend less than 30 seconds on it. What, then, makes a good Home Page? http://www.web4marketing.co.uk/news_may_2006.htm Fri, 5 May 2006 13:53:55 +0100 Website Performance Guidlines How do you know when to be satisfied with your site's performance and when an immediate upgrade is required? Here are some guidelines base on a recent anaysis of my clients' data. http://www.web4marketing.co.uk/news_april_2006.htm Thu, 6 Apr 2006 09:37:00 +0100 SEO made simple Web marketing rests on simple principles:<br> 1.Define your target market<br> 2.Create the relevant website <br> 3.Test the effectiveness of the site <br> 4.Promote<br><br> <br> The principle least observed is that of testing. But this is an absolute requirement for continuous progress. http://www.web4marketing.co.uk/news_march_2006.htm Thu, 6 Apr 2006 09:28:46 +0100 Are your web links consistent? Ensuring search engine spiders index your site is just the first stage. The information must be in the right format and the link structure consistent http://www.web4marketing.co.uk/news_february_2006.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Tue, 31 Jan 2006 13:35:28 +0100 2006 survey of top UK SEO companies The annual update of a survey of the performance of the top UK search engine optimisation companies based on their successful promotion of their own sites. http://www.web4marketing.co.uk/news_january_2006.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Wed, 28 Dec 2005 12:03:14 +0100 Local Search Options Local search accounts for 37% of all web searches and is important even for B2B marketing. Here are the main options and costs for the UK directories http://www.web4marketing.co.uk/news_december_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Sat, 3 Dec 2005 11:27:37 +0100 How stable are search engine rankings? If your rankings change from month to month, how do you decide when to make improvements? http://www.web4marketing.co.uk/news_november_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Mon, 31 Oct 2005 17:23:37 +0100 Bidding strategy for Google AdWords The ranking of your ad depends on how much you bid and on the 'quality' of the ad. But Google's assessment of the quality is itself linked to the position it starts at. How do you maximise your results without over paying? http://www.web4marketing.co.uk/news_october_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Mon, 31 Oct 2005 17:18:43 +0100 So you are converting just 1% of your visitors? If your website is optimised to attract the right visitors, why are only 1% often making an enquiry or purchase? What happens to the other 99% http://www.web4marketing.co.uk/news_september_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Mon, 31 Oct 2005 17:14:16 +0100 Local Search provides new tool for Web Marketing The new UK Google local search facility is now on beta test. Any UK company selling particularly in their local area should ensure they are signed up for this service. It is run in conjunction with Yell.com so you need to be listed there first. http://www.web4marketing.co.uk/news_july_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Thu, 7 Jul 2005 16:24:16 +0100 Proof of Effective Web Marketing eRetail sales in UK grew 30% when shop sales fell by 1.3% in April 2005 compared to the previous year. http://www.web4marketing.co.uk/news_june_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Fri, 3 Jun 2005 14:57:23 +0100 Do the search engines list your site? Do the search engines list your site? How to check your pages are indexed and see if they need further optimisation. http://www.web4marketing.co.uk/news_may_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Wed, 4 May 2005 13:59:10 +0100 Restricted Growth for new websites The Google sandbox will limit the immediate returns for a new website. But the quality of the search results should improve. This is in the interest of serious webmasters and should encourage the regular improvement of content http://www.web4marketing.co.uk/news_april_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Thu, 7 Apr 2005 13:30:36 +0100 Web Planning Template Here is a form to assist planning a new website or just its upgrade. The aim is to ensure overall objectives are achieved and resources not wasted on minor concerns http://www.web4marketing.co.uk/web_planning_template.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Fri, 4 Mar 2005 13:18:56 +0100 Email Newsletters R.I.P. RSS News Feeds and Blogs will gradually take over from email newsletters as the advantages are realised by both publisher and reader http://www.web4marketing/news_february_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Thu, 3 Feb 2005 17:21:18 +0100 Backup is the key business insurance More business owners insure their car than have secure backup systems in place. Yet the risk of loss is far greater. Here you have a free trial of an online backup system that can be used on just one PC or a complete network. http://www.web4marketing.co.uk/news_january_2005.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Fri, 7 Jan 2005 16:53:44 +0100 Online backup gives security and support Backup systems are too often neglected. For most o the time they are a time-consuming burden and there are so many more interesting ways of spending your time.<br> BUT, when you need it, it is too late if you have not already installed the right solution.<br> The most effective service is now online backup and it provides both security and time-saving. http://www.web4marketing.co.uk/online-backup.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Thu, 23 Dec 2004 12:08:00 +0100 UK internet sales more than doubled in 2003 over 2002 The UK Government survey of e-commerce showed dramatic increases over the previous year. 67% of all Internet sales were of physical products.<br> <br> Sales to households rose to £11.4 billion http://www.web4marketing.co.uk Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Thu, 23 Dec 2004 11:52:19 +0100 Top 10 SEO companies in the UK When 720,000 companies are listed by Google UK under 'search engine optimisation', how do you choose a supplier you can trust? Here are the results of a survey to find which performed best for their own search engine rankings http://www.web4marketing.co.uk/news_dec_2004.htm Regional > Europe > United Kingdom > Business and Economy > Computers and Internet > Internet > Commercial Services > Marketing Mon, 6 Dec 2004 11:21:52 +0100 How to build customer confidence in your website You must persuade your visitors to order, make an enquiry, or take some other positive action. <br> What information is most important to achieve this? http://web4marketing.co.uk/news_november_2004.htm Fri, 19 Nov 2004 15:33:29 +0100 Brand Image v Search Engine Optimisation Do you choose a domain name full of keywords or do you use the business name which your present customers know? http://web4marketing.co.uk/news_july_2004.htm Fri, 19 Nov 2004 15:33:29 +0100 Protect your email address from SPAM The contact details on your website are also visible to Spammers. Now I have found a solution for which I am indebted to a guy called Steve Peterson Sr. http://web4marketing.co.uk/news_august_2004.htm Fri, 19 Nov 2004 15:33:29 +0100 Search engine optimisation or Cost-per-click? I used to believe that the ideal way to promote your website was to optimise it for the search engines so that it comes up on the first page when someone searches on a relevant phrase. <br> Now I am not so sure. http://web4marketing.co.uk/news_september_2004.htm Fri, 19 Nov 2004 15:33:29 +0100 What is that link worth? The rules are changing and Google gives out very limited information because webmasters may misuse it. Search engines want to find the best answers to the surfers' enquiries. They need webmasters to supply the information in a form that the spider can easily index.<br> What should you be doing? http://web4marketing.co.uk/news_october_2004.htm Fri, 19 Nov 2004 15:33:29 +0100