Top 10 SEO suppliers in the UK – December 2004
for ‘search engine optimisation’ on Google UK now lists 740,000 sites. So
how do you go about finding a supplier you can trust with yours?
One prime method of judging their
effectiveness is to see which perform best for themselves. Each year for
the last 3 years we have been monitoring the rankings to aid customer
judgement. Each year we have slightly modified the method of testing to
try and give meaningful results as the market for search engines changes.
This year there are 2 major new
search engines that have launched to rival Google – Yahoo and MSN. So we
have checked rankings in the UK versions of all three.
According to Overture UK Keyword
Assistant the principal searches in October were:
search engine optimisation
search engine submission
search engine optimization
search engine ranking
search engine marketing
So with 3 search engines and 5 search
terms there are a possible 150 different companies to be found in the top
10. Listings by directories or purely information sites were excluded.
In fact we found 73 different
companies appearing, of which the top 10 for the number of listings
It is likely to be harder to achieve
good rankings on these terms than on almost any others, since these
players are the most expert, and the proof of performance most crucial to
their continued existence. Not all SEO companies will have chosen to
compete in this way because of the impossibility of all quality companies
getting into the top 10. However the ones listed above have certainly
proved their ability. The others have to find some other means to win
One of the reasons often cited for
not concentrating on search engine rankings is the danger that, over
night, the search engines can change their algorithms and the top
positions can be lost even quicker than they were won. However the top 5
in the list above were all in our top 10 at the beginning of the year.
That shows that the search engines are actually quite consistent in their
rankings despite all the changes. Effort put into ensuring a site is well
ranked will not be lost so long as the site is kept up to date and
continues to deserve its listing.
In fact it is quite possible that
search engines are reluctant to replace a well-established site by a
newcomer that may suddenly show highly on some factors but still has to
prove its staying power. The cost of good search engine optimisation
should show benefits over a long period. It is also much easier to keep a
site fresh and up to date than it is to create it in the first instance.
challenge to these conclusions, click here.
For previous surveys, see:
I have also listed here other
professional web marketing
companies with whom I have had contact. Please make direct
contact with them if they appear to have relevant services for you.