Web 4 Marketing - your internet marketing consultant

 Web Planning Template

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Planning
Building
Testing
Promoting
Expanding

Use this form to help you refine your strategy. Try to complete each box with specific and measurable data.  Then add to it and update it as your plan develops.

Please suggest ways of improving the process to help future users.

 

Client Company

 

Product field

 

Annual Turnover

 

Marketing Budget

Online / offline

Client Contact

Name

Phone

email

Consultant

Stephen Orr

020 8948 1022

Stephen@web4marketing.co.uk

Web designer

Name

Phone

Email

Start date

 

Latest update

 

 

1

Main objectives

1

2

3

2

How will they be measured?

 

3

Target Market sector

B2B / B2C/ Both

 

4

Target Market Geography

UK / Global/ Regional

 

5

Total products / services

Number / type

 

6

Major competitors

1 URL

2 URL

3 URL

 

7

Top 10 keyphrases

 

8

Content / navigation structure development – immediate

Person responsible

9

Content development – ongoing

Person responsible & frequency

10

Links required to existing software

Custom/ generic

11

Design guidelines

1 best of breed – price secondary

2 standard as set by www.xxx

3 basic e.g www.web4marketing.co.uk

12

Technology guidelines

HTML only, flash, javascript, static v data-driven

Optimise all pages for search engines?

13

URL

 

14

Hosting

 

15

Web statistics

 

16

Budget

No limit / minimum

Criteria to be used to evaluate

Initial cost v ongoing promotion

Company investment targets

 

Web 4 Marketing (UK) Ltd, 16 The Vineyard, Richmond, Surrey TW10 6AN - Tel: 020 8948 1022

in the London Borough of Richmond upon Thames