Managers naturally want to know what the website is going
to cost. As usual though, the answer is it depends what you want.
Website costs are like other marketing and advertising costs, they are as
high as you want them to be - and probably higher!
Web marketing has 2 major advantages over offline marketing:
In the past Lord Leverhulme said he thought
half his advertising budget was wasted but did not which half. Now on the
web you should never waste any monies beyond what you set as a risk budget
to try new ideas.
Most new websites for small businesses cost
between £2K and £20K. For a good explanation of the reasons why, see
If you are building a new site and marketing
strategy from scratch, you should budget for a range of costs needed to
create the whole:
At the same time you need to budget the
resulting sales or other benefits you expect to achieve. Within 3 months of
the launch of a new site you should know whether it is going to be
successful. You will then either be happy to increase your spend to make
more profit or it is time to analyse the weak areas and improve them.
For help in planning your strategy or
managing the ongoing results, click